Your FREE Conversion Optimisation Guide.
This is the 3rd post in a 3 part CRO guide series.
There’s no secret: People are busy, so make your site easy to use.
Your customers arrive at your website distracted already. Mental chatter, open browser tabs, smartphones, music, podcasts, workmates, children, & the clock all compete for their attention.
They have an existing cognitive workload & will subconsciously judge your website within 5 seconds of arrival; if they perceive your site to have a potentially high negative impact on their cognitive workload, they will leave.
Translation: If it looks hard, they'll split.
Your website needs to be a place of clarity. Your customers shouldn't have to stop & think, their journey should be intuitive.
In a perfect world, they should be able to move through your website seamlessly. They should follow clear paths, not get lost, & always feel confident making their next move.
But perfect worlds are the exception, & testing confirms that web users move erratically, stray from paths, & often drop out at random.
So what to do? how do you increase conversion?
By addressing three key areas:
Clarity of Information (Being Clear)
Visual Hierarchies (Signposting)
Intuitive Navigation (Building Paths)
We have a free Conversion Optimisation Guide for you - a step by step guide to these three areas; just one page each. That’s it - get these right & your site will convert at a higher rate.
Remember, all we are doing is providing your customers with simple solutions to their three problems:
Show them what they need to do.
Convince them to do it.
Make it easy to do.
This FREE Conversion Optimisation guide is just good old fashioned strategic planning laid out clearly with no buzzwords or jargon. It’s all yours, Just click the button below.