I was spending all my time trying to keep Gearbunch, my Ecom brand, profitable. But Top Of Funnel ad costs were so high.

I was writing ads - some worked, but there was very little consistency.

What worked one day, ended up costing the next.

I was very reliant on Meta advertising.

I was spending all my money buying new customers.

I felt like I had lost control & I didn’t know if I could keep going.

I realised that the answer to my problem was email marketing. I knew that I couldn’t rely on Meta ads alone.

I would continue to spin my wheels, spending too much money & eventually the business would ruin me.

I knew that I needed to be a better husband and dad, I needed to spend more time with my family.

I applied the techniques & experience I had gained from the Police force.

My experience as a Detective Sergeant investigating & identifying bad guys worked for targeting good guys as well.

I tested everything on Gearbunch.

All while running Meta ads, Gearbunch eCommerce, plus juggling family life as well.

Through trial & error, I learned how to use the most comprehensive email platform in the world - Klaviyo.

I developed a systematic approach to targeting & delivering messages.

Then people began asking for advice.

They had seen my Meta ads & wanted the same. Before I knew it, I had a couple of ad clients.

Then I had a full service marketing agency. We built eCommerce websites, Ran ads, & of course, email marketing.

We became a Klaviyo Preferred Partner.

I became known as ‘Gearbunch Dan’ & was asked to speak at a few small local events.

Then some national ones.

Before long, I was speaking internationally, sharing the stage with people I deeply respected & admired.

People always wanted to know about Meta ads & Print on Demand products.

But I had a secret.

I was now responsible for tens of millions of revenue for my clients & I had developed & tested a system built with email marketing at its core.

I had tested it on Gearbunch, rolled out winning strategies & tactics to my clients, & always fine-tuned their results.

I was very good at running Meta ads, that’s what people knew me for.

I even became (and still am) a Meta Global Trainer.

Competitors copied my ads. The Gearbunch store was even cloned a couple of times.

But no-one could work out the system.

Our holistic approach to Meta ads was unparalleled, and with close co-operation with Meta themselves, I learnt how to unlock the Meta algorithm and take my client’s performance to the next level.

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