How Elite Brands Delivered a 229% Revenue Increase For Waters Co

From Stagnation to Success

+229%

EMAIL REVENUE

Klaviyo-attributed revenue surged by 229%

+63%

OVERALL REVENUE

Overall revenue grew by 63%, highlighting the impact of email as a revenue channel

34%+

KLAVIYO % OF REVENUE

Average Klaviyo-attributed revenue percentage grew from 15% to 34%.

45.7%

OPEN RATE

Open Rates improved from 32.7% to 45.7%

0.35%

UNSUBSCRIBE RATE

Unsubscribe rates decreased from 0.62% to 0.35%

+1867%

RECIPIENTS

Overall email recipients increased by 1867.12%

About Waters Co

Waters Co is a globally recognized leader in water purification, with a history dating back to 1977. Known for developing ground-breaking filtration technologies, the company provides clean, hydrating water solutions for personal, domestic, and commercial use. Based in Australia, Waters Co has earned numerous certifications and accolades, ensuring their products meet the highest standards of safety and effectiveness. Their mission is to empower people to rediscover the benefits of clean water for drinking and everyday use.

The Problem Waters Co Faced

Waters Co approached Elite Brands after a frustrating experience with their previous agency. The lack of communication, coupled with stagnant results, left the brand owner feeling helpless. They believed they had reached the peak of email marketing’s potential and feared further investment would not yield growth.

The Plan

To tackle these challenges, Elite Brands implemented the following strategies:

  • Audit & Analysis: Conducted a comprehensive review of Waters Co’s existing email marketing strategy to identify inefficiencies and missed opportunities.

  • Elite System Implementation: Deployed automated email flows leveraging proven subject lines, preview texts, and high-converting templates to jumpstart performance.

  • Template Redesign: Overhauled email designs multiple times to keep pace with industry trends and improve engagement.

  • Campaign Strategy Revamp: Shifted to targeted messaging, sending personalized campaigns three times a week.

  • Giveaway Strategy: Introduced a unique giveaway campaign that increased engagement and cultivated a loyal, high-converting subscriber list.

  • Continuous Split Testing: Over the past two years, maintained a rigorous testing approach to optimize performance month after month.

The Results

Elite Brands’ strategies led to transformative improvements in Waters Co’s email marketing performance:

  • Open rates surged to 45.7%, significantly increasing customer engagement.

  • Bounce and unsubscribe rates decreased, reflecting better list quality and targeting.

  • Klaviyo-attributed revenue grew by an astounding 229%, underscoring email marketing’s direct contribution to the bottom line.

  • The subscriber base expanded by over 1867%, fostering a broader audience for ongoing campaigns.

  • Consistent month-over-month and year-over-year growth has cemented Elite Brands’ role as a key partner in Waters Co’s sustained success for over 2+ years now.

"Elite Brands have added 30%+ growth in top-line revenue to our 17-year-old business. Unlike the previous agency we used, they actually do the work that they're being paid for, and they have the knowledge to do it well."


— Scott Muir, Director, Waters Co